Comprehensive branding including logo design, colour palettes, typography, and brand guidelines. We build identity systems that feel coherent everywhere they show up — on a website, on a business card, on a billboard.
What's in a Brand System
The pieces that turn a logo into a recognisable identity
Logo & Marks
Primary logo, secondary marks, and favicons that scale gracefully from a watch face to a poster.
Colour Systems
Considered palettes with primary, secondary, and accent roles — plus accessible contrast pairings.
Typography
Type pairings, hierarchy, and scale rules that hold up across web, print, and motion.
Imagery & Iconography
Photography direction, illustration style, and a cohesive icon set so visuals always feel on-brand.
Voice & Tone
Verbal identity, principles, and example copy so the brand sounds as consistent as it looks.
Brand Guidelines
A clear playbook your team and partners can use — covering usage, spacing, do's, and don't's.
Our Branding Process
A structured path from blank canvas to brand book
Discovery
Workshops and stakeholder interviews to understand the audience, the market, and the story you want to tell.
Strategy & Positioning
We define the brand's promise, personality, and positioning before anyone reaches for a sketchbook.
Visual Exploration
Moodboards, sketches, and initial logo directions to align on aesthetic before refining a single route.
Identity Design
Logo refinement, typography, colour, iconography, and imagery — built into a cohesive system.
Guidelines
We document the system in a brand book that your team and partners can use without supervision.
Rollout
We help apply the new identity across digital, print, and any other touchpoints that matter to you.
Deliverables
What you leave the engagement with
Logo Suite
- Primary logo
- Stacked & inline lockups
- Monochrome marks
- Favicon & app icon
- Submark
- Wordmark
Visual System
- Colour palette
- Typography scale
- Iconography
- Photography direction
- Illustration style
- Pattern library
Voice & Messaging
- Tagline & elevator pitch
- Voice principles
- Tone matrix
- Boilerplate copy
- Naming guidance
- Example writing
Documentation
- Brand guidelines PDF
- Web-ready style guide
- Source files (Figma/Adobe)
- Export pack
- Templates
- Usage rules
Frequently Asked Questions
How long does a brand identity project take?
A focused identity project typically runs four to eight weeks. Larger rebrands with research and rollout can stretch to three or four months. We share a tailored timeline after our first conversation.
Do you only design logos?
No. A logo is one piece of a brand identity. We design the full system — colour, typography, imagery, voice, and the rules that hold them together — because that is what actually shows up in the world.
Can you refresh an existing brand instead of starting over?
Absolutely. Brand refreshes are some of our most common engagements. We keep what is working, sharpen what is not, and avoid change for the sake of change.
Will we own the final files?
Yes. Once the engagement is closed out, you own the source files, the documentation, and the rights to use the identity. We can also retain working files for ongoing collaboration.
How many concept rounds are included?
We typically present two or three carefully considered directions rather than a dozen rushed ones, then refine the chosen route over two further rounds. Extra rounds can be added if needed.
Whether you are launching something new or evolving an established business, we would love to hear about it. Tell us where you are headed.
No commitment required — just an open conversation